Jidu

Jidu
BRAND
Introducing a New Era of Mobility - Jidu is a joint venture between Geely & Baidu. We joined the team at Studio Oker to design an identity that brings to life Jidu's expertise in Machine Learning and the vivid urban landscapes of the Chinese metropolis.
Services
Released
2022
CREDITS
STUDIO OKER
Jidu electric car from above, with a purple light bar across the rear
Jidu stationery: Drive Unit cards with translucent purple layers
Jidu logotype in white on dark navy
City skyline in purple fog, from the Jidu brand imagery
Close-up of a Jidu drive unit with GRS lettering in purple light
Rear of a Jidu car at night, with the illuminated Jidu symbol and purple light bar
Jidu-branded hardware modules on an aluminium plate
Jidu presentation on a tablet: chart of annual electric vehicle sales
Jidu interface screen with code-style text over a blurred purple background
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BRANDING